“Jenny is deeply knowledgeable about a topic most of us are not! Jenny walks you through the steps necessary for finding investors so that when you approach an investor, you feel that you’re on solid ground.”
Empowering social entrepreneurs with transformational coaching, funding strategy, and legal counsel
Over 25 years
SUPPORTING ENTREPRENEURS TO
RAISE VALUES-ALIGNED FUNDING
The world of business funding can be overwhelming. Entrepreneurs with amazing, impactful businesses struggle to get funding and worry about bringing on investors who will force them to compromise.
Our approach is different. When your values and vision come first, supportive funding will follow. We have helped hundreds of business owners at every stage of growth raise the funding they need. We are on a mission to transform finance.
HOW
WE HELP

LEGAL SERVICES AND CAPITAL RAISE COACHING
Get expert legal support to design and implement your funding strategy.
FUNDING ROADMAP
Design your customized capital raising plan, including legal compliance strategy, target investors, and term sheet.
CAPITAL ON YOUR TERMS PROGRAM
Learn about creative strategies to get your business funded.
ANGELS OF MAIN STREET
Join an investment community open to ANYONE who wants to learn about direct investing in your favorite businesses.
CONSULTING FOR BUSINESS SERVICE PROVIDERS AND IMPACT INVESTORS
Get legal counsel on how to effectively support the small business funding ecosystem.
Choose Your Path
The Kassan Group is the result of Jenny’s work over 25 years supporting hundreds of social entrepreneurs at every stage of growth and in diverse industries from retail to tech, for-profit, nonprofit, and cooperative.
We love to help our clients creatively structure their businesses, innovate customized funding models, and raise patient funding from supportive investors.
Jenny is an attorney and certified coach who has developed a system of strategies, tools, and support to help mission-driven businesses raise funding on their own terms. She believes that if your business has the potential to contribute to a better world, you can and should get the funding you need on the right terms to create a healthy, sustainable business. The Kassan Group brings together attorneys, finance experts, and coaches that share this vision.
We would love to support you in finding the right funding for your business.

Are you a social
entrepreneur looking for
supportive funding?
Discover our 6 steps to finding values-aligned investors with this free tool.
TESTIMONIALS
David Brodwin
“Jenny Kassan is a national thought leader in the effort to increase capital flow towards triple bottom line businesses.“
Kristen Barker
“Jenny gave me the tools I needed to offer an investment opportunity to supportive investors. My team and I are well on our way to achieving our goal of raising $500,000. We’re offering equity, but we are not giving up any control. We’ve had a remarkable response, and we couldn’t have done it without Jenny’s teaching and support.”
Amy Cortese
“Jenny is, hands down, one of the most knowledgeable sources in the field today when it comes to creative capital raising for social enterprises and small businesses.”
CHECK OUT our clients!





We Need to Work Together!
Are you ready to create a plan to get the financing you need to build the business you’ve always wanted?
A LITTLE SOMETHING EXTRA… just for you!
What was your first memory about money?
Advancing Social Justice Through a Digital Communications Framework
Episode 61: Gaining Confidence to Ask for an Investment
In this episode of the Capital Insight Podcast, cohosts Jenny Kassan and Michelle Thimesch share a method to boost your confidence to ask for investment.